Designed an intuitive digital health app that has helped 1,800+ patients through a 9-week health program. The iOS app experience had intuitive onboarding, clear setup instructions, and seamless integration with telehealth services. The app's user-centric design and accessibility features led to a 35% increase in patient adherence, significantly improving health outcomes for individuals managing COPD.
Details
Authentication Simplification
We assumed a simple easy to build email/password would work for elderly users, but we found we were getting a lot of login issues with forgotten passwords and email typos. We ended up adding a phone-based authentication since phone numbers are more memorable for our 65+ demographic and the simple number code reduced time to login.
Session Interface De-cluttering
We initially displayed real-time vitals thinking patients would want transparency, but discovered they watched heart rate graphs instead of following therapist instructions. Removed patient-facing displays while keeping clinician monitoring for better therapeutic focus.
Pre-Session Flow Streamlining
We added health questionnaires assuming they'd provide valuable clinical context, but found therapists preferred verbal check-ins and forms slowed session joins. Eliminated questionnaires to prioritize attendance over structured data collection.
Marketing Website to Convert Physicians and Patients. Worked with the marketing team on the compelling narrative that effectively communicated program benefits to both physicians and patients. Created a conversion-focused site that presents a professional digital presence for the brand, establishing a professional digital presence for the brand.
Physical Kit Redesign Enhancing User Experience. Spearheaded a redesign packaging solution into a professional, branded patient experience. The physical kit of monitoring devices and program materials was redesigned to drive paciente data and increase support inquiries about device use.
Video-Content Showcasing Patient Success Stories. Edited powerful patient testimonial videos that showcased program effectiveness and success stories. These video assets were key to physician onboarding while also establishing social proof to increase trust and patients willingness for peers of living with chronic diseases.