Hi! I'm Brett Anderson.
Over a decade of experience building & designing thoughtful digital experiences
Based in Orange County, CA. Currently at Kroger, I'm designing the design system for the Associate Experience, transforming how employees interact with internal tools. Previously, I helped build a website platform at Side, a real estate startup, and led the design team at KWALL, a web agency where I shaped digital experiences for diverse clients. I graduated from Laguna College of Art + Design (LCAD). I have a passion for creating unique, purposeful designs that stand apart from off-the-shelf options, focusing on systems that scale while maintaining their human touch.
Giving back
I enjoy creating free assets and games utilizing Figma and its collaborative features.
Experience
2022 - Present
Kroger, Senior Product Designer - Design Systems
Led the development of a supply chain-specific design system that included a library of 25+ components, reducing design inconsistencies by 40% and implementation time by 30%. Established cross-functional partnerships with engineering and product teams while championing WCAG 2.1 AA compliance across components.
2021 - 2022
Side Inc, Senior Product Designer
Created Side's first comprehensive design system while shipping multiple productivity features that increased platform engagement by 35%. Implemented accessibility guidelines for WCAG compliance and built collaborative relationships with stakeholders to create feedback loops that directly influenced the product roadmap.
2011 - 2022
KWALL, Designer - Multiple titles
Directed a team of 2 designers and managed 65+ customer web/mobile products, implementing processes that increased project profitability by 22%. Redesigned mobile experiences that improved usage metrics by up to 56% while crafting comprehensive brand and digital experiences across various mediums and platforms.
2015 - 2022
Laguna College of Art + Design, Web Design Teacher
Developed curriculum for advanced web design courses while mentoring students in professional portfolio development, helping establish the next generation of designers in the industry.
2010 - 2011
Studio 127, Junior Designer
Working on simple website designs and other online advertising assets.
2007 - 2008
CPA Market, Junior Designer
Created multiple landing pages and sign up form flows. Worked on large multipage campaigns for medical and school sites.